Iceland is launching Bread Board, a pale ale made using the supermarket’s surplus bread.
The beer costs just £1.80 per bottle, or three for £5.00, and is expected to make good use of three tonnes of unsold bread over the next year.
Developed exclusively by contemporary Welsh brewery, Tiny Rebel, 10p from each bottle will be donated to Surfers Against Sewage (SAS) – a grassroots movement that has grown into one of the UK’s most active and successful environmental charities.
These donations will be used to fund UK beach cleans and other initiatives that champion the reduction of avoidable single use plastic consumption.
Read Richard Walker’s blog here.