SELL AFFORDABLE, QUALITY FOOD
At the heart of the Iceland brand is frozen food, which has huge advantages in terms of value to consumers and its impact on the environment.
We have always placed a huge emphasis on the quality of our food, and we are specialists in innovation, not just removing palm oil ingredients from our own label food and working to reduce plastic packaging, but also reducing salt and sugar content. At the same time, we are expanding our popular range of plant based foods and wider options for vegetarians and vegans.
We are committed to helping our customers and their families eat well, and to advocate for better food policy.