Iceland – Doing it Right

Plant based Food

In 2018 we launched our first own-label vegan product: The No Bull Burger. It was a huge success, proving that our customers wanted options when it came to plant based foods.

Since then, we have continued to develop and expand our range, offering plant based sausages, chicken-style strips, sausage rolls, chocolate desserts and pizzas.

In April 2021 we worked with LiveKindly Collective, the plant based food experts, to double Iceland’s vegan food offering with the introduction of three brand new meat-free brands: Fry’s, Oumph! and LikeMeat alongside the existing No Meat range (which all began with that No Bull Burger). This huge growth means we now offer our customers the largest frozen plant based range in the UK.