Iceland is committing to become the first major retailer globally to eliminate plastic packaging from all of its own brand products by the end of 2023. The process starts now, and Iceland is challenging itself to complete it within the next five years.
Iceland’s pledge will be an important step towards cutting down on the estimated 1 million tonnes of plastic generated by supermarkets in the UK each year. In its place, Iceland will be harnessing the latest technologies to create a range of packaging comprising paper and pulp trays along with paper bags which are fully recyclable through domestic waste collection or in-store recycling facilities, and therefore less harmful to the environment.
Read our press release here.