The world’s first Plastic Free Trust Mark will be launched today in a move that could revolutionise how shoppers buy their food and drink.
Early adoptees of A Plastic Planet’s Trust Mark include UK supermarket giant Iceland, Dutch retailer Ekoplaza and pioneering tea brand teapigs.
Iceland will begin to adopt the Trust Mark on relevant own-label products this month and roll it out progressively across its range as it delivers its commitment to eliminate single-use plastic packaging of all Iceland own-label products by 2023.
Designed to sit clearly on the front of the pack, the Trust Mark will instantly inform and empower consumers to make plastic-free choices.
