In 2019 we launched a new range of MSC certified labelled products across all stores. The twelve cod, haddock, plaice and prawn lines make up a significant portion of Iceland’s core offer of whitefish and seafood, and further products are in the pipeline.
The MSC ecolabel is only applied to wild fish or seafood from fisheries that have been certified to the MSC Fisheries Standard, a science-based set of requirements for sustainable fishing. It contributes to the health of the world’s oceans by recognising and rewarding sustainable fishing practices, and is helping to transform the worldwide sustainability of seafood so it can be enjoyed by future generations.
