Iceland Foods has recently published its 24/25 Healthy Food Report, as well as its 24/25 ESG Report which has expanded the metrics it reports on as well as including further targets in the ‘Eating Well’ space.
Making these additions to its annual reporting aims to improve Iceland’s healthy but affordable food offering, as well as increasing its transparency.
Healthy food targets:
- >85% healthy food sales
- Increase sales of fruit and veg by 10% by end of 26/27
- Increase sales of plant-based proteins by 10% by end of 26/27
- Own-label products which are ‘reduced’ or ‘light’ alternatives will continue to be no more expensive
Additional metrics:
- Fibre sold
- Animal protein sales v plant protein sales
Iceland works closely with the UK organisation, Food Foundation, on the development and validation of these targets. An assessment of Iceland’s targets, as well as other retailers targets can be found in their latest THE STATE OF THE NATION’S FOOD INDUSTRY 2025 report [HERE.
