How we're Doing it Right

30%

Potential saving on family food bills thanks to frozen food

19.2%

Reduction in food waste since 2018

74%

Reduction in operational carbon since 2011

38%

Reduction in own-label plastic packaging since 2017

£34m

Donated to good causes by the Iceland Foods Charitable Foundation

5m

Meals redistributed in communities

90m

Milk bottles carrying Healthy Start and Best Start Foods messaging (2022-24)

£5m

In partner microloans as part of an ethical credit Food Club trial (2020-22)

76%

Fish and seafood range is MSC certified (2020-21)

177

Food Warehouse supermarkets with plastic film recycling for customers

Doing It Right Plan

Our Doing It Right Commitments

OUR FOOD

Sell Affordable, Quality Food

OUR PEOPLE AND COMMUNITIES

Be The Hero Of The High Street

OUR PLANET

Give Our Customers Sustainable Choices

OUR HISTORY

Of Doing It Right