Pioneering GreenFreeze technology
In the 1980s the Iceland board became concerned about the impact of ‘greenhouse gases’ used in refrigeration, because of their effect on the ozone layer.
As a result, Iceland pioneered the recycling of refrigerants. A decade later the business partnered with Greenpeace, whose German team had pioneered a refrigerator prototype that was efficient and good for the environment, the ozone layer and the climate. This used a mix of natural hydrocarbons, known as ‘GreenFreeze’ technology, and Greenpeace needed a way to fight against the chemical industry lobby and bring the new technology to market.
In 1998, Iceland developed a new range of Kyoto fridges and freezers endorsed by Greenpeace and began to sell them on the high street at affordable prices. The business encouraged other manufacturers to match the new technology and six months later Electrolux, Ariston/Indesit, Hoover, Candy and Whirlpool had all agreed to sell green products through Iceland stores. Meanwhile Hotpoint, the only supplier to refuse, was delisted. This helped to kickstart the use of GreenFreeze technology in the UK.
The success of the Greenpeace campaign internationally means that it is predicted that nearly 80% of production will be using the GreenFreeze inspired technology by 2020. Meanwhile a UN study has revealed that the ozone layer is slowly recovering, and is even expected to be fully repaired by the 2060s.