In 2018 we launched our first own-label vegan product: The No Bull Burger. It was a huge success, proving that our customers wanted options when it came to plant based foods. Since then, we have continued to develop and expand our range offering plant-based sausages, chicken-style strips, sausage rolls, chocolate desserts and pizzas.
In April 2021 we worked with LiveKindly Collective, the plant-based food experts, to double our vegan food offering with the introduction of three brand new meat-free brands: Fry’s, Oumph! and LikeMeat alongside the existing No Meat range (which all began with that No Bull Burger). This huge growth meant we now offer our customers the largest frozen plant-based range in the UK.