The plant-based food revolution

Following the runaway success of the famous No Bull Burger, which became Iceland’s bestselling new product in 2018, Iceland has launched the largest frozen vegan range in the UK.

The range includes meat-free alternatives for beef, chicken and pork in easy-to-cook products such as pizzas, sausages, meatballs and chorizo. We will also be trialling vegan desserts later this year. The accessible range provides our customers with the choice of meat-free alternative foods which are available on the high street at the right value.