We are able to follow consumer trends quickly and react to customer demand thanks to the unique Iceland Kitchen at our headquarters in Deeside, North Wales.
The state-of-the-art facility includes five domestic kitchens surrounding a central development kitchen containing the most advanced equipment available for Iceland to lead in food innovation.
Our chefs and development team use the creative space to create new recipes for our customers and to test all our food to maintain its quality.
The adjoining photography studio allows us to produce on-the-spot content for our website, advertising and social media.
Iceland employs 24 full time product testers and welcomes suppliers to the kitchen to collaborate on product development.