There is a nature crisis in the UK. Plants and wildlife in our own backyards are under serious threat – a massive 40% of the UK’s species are in steep decline. At the same time children are spending less time enjoying nature, meaning they are less likely to care about and protect it.
4.1 million children are living in poverty, and 3 million of them have working parents so their families are also time poor. While mums and dads are concerned for their future, 1.6 million kids never even get to the local park.
Backyard Nature was a campaign waiting to happen. Richard Walker, Managing Director of Iceland Foods and a trustee of the Iceland Foods Charitable Foundation, was hearing from store colleagues, via their Talking Shop Reps, that they wanted to help young people protect nature where they live.