Iceland has today launched an innovative product, Slimming World Chips, in its popular range of products designed to support members to shrink their waistlines.
Exclusive to Iceland, Slimming World Chips are the first frozen chips to hit UK supermarkets which are not fried, instead they are grilled prior to being frozen and oven baked for 20 minutes at home by the consumer.
This launch is the latest in the range developed in partnership with Slimming World to provide convenient ways for members to stick to the plan, and Iceland continues to innovate to offer new options.
